There are serious consequences for firms that do not embrace the latest tech tools…” says Kelli Keough, the global head of digital wealth management for JPMorgan Chase.  “All financial advisors must implement digital tools in their practice or they will lose clients to competitors”.

I have three words for you. Choose, use or lose” said Keough, speaking at SourceMedia’s In|Vest conference in New York. “First, we know that clients choose firms based on the digital experience — all levels of wealth. Secondly, they use digital more than you expect. And then finally, lose. If we don’t have a fantastic experience for our clients, we in our industry will lose clients to those who do.”

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